1️⃣ Know your numbers

🔧 What you need?

Ecommerce Tracking in Google Analytics

See:

Set up Ecommerce Tracking

Google Analytics for Ecommerce: A Beginners Guide

👨🏼‍🔬 How to calculate CVR

<aside> ✏️ (PURCHASES divided by USERS) × 100 ⇒ %

</aside>

eg. (50 / 1000) × 100 ⇒ 5%

OR

<aside> ✏️ (PURCHASES divided by SESSIONS) × 100 ⇒ %

</aside>

(the default in your analytics tool)

eg. (50 / 5000) x 100 ⇒ 1%

2️⃣ Check your funnel

Ecommerce websites have a usual funnel of: